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Engliana Engliana

EE

1

Publications

33

Citations

1

H-Index

2021

Active since

Affiliations

Indraprasta Pgri University(Current)

Engliana Engliana is an author at Indraprasta Pgri University specializing in brand equity, marketing strategy, and brand development.

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Publications per year

2021–2021

1

Publications

1

When Words Matter: Language Choices and Brand Building on Two Global Coffee Shop Retail Brands in Indonesia

Jovid Jonathan Latukolan, Rustono Farady Marta, Engliana Engliana · Budapest International Research and Critics Institute (BIRCI-Journal) Humanities and Social Sciences · 2021 · 33 citations · Full text

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