Concepedia
Statistics
Publications
1
Citations
23
H-Index
Active since
2019
Thuy Ngoc Ho is an author specializing in customer satisfaction, consumer behavior, and brand equity.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessGreen MarketingBrand ManagementBrand Development
Publications per year
2019–2019
The Moderating Effects for the Relationships between Green Customer Value, Green Brand Equity and Behavioral Intention
Thuy Ngoc Ho, Wann Yih Wu, Phuoc-Thien Nguyen et al. · Academy of strategic management journal/Academy of Strategic Management journal · 2019 · 23 citations
Customer Satisfaction, Behavioral Intention, Socially Responsible Product +19
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