Concepedia

Fariba Esmaeilpour

FE

5

Publications

290

Citations

5

H-Index

2013

Active since

Affiliations

Islamic Azad University, Science and Research Branch(Current)

Fariba Esmaeilpour is an author at Islamic Azad University, Science and Research Branch specializing in consumer research, marketing, and business.

Top concepts

MarketingConsumer ResearchBusinessManagementConsumer BehaviorCultureFashionBrandingAdvertisingFood Choice

Publications per year

2013–2017

5

Publications

5

Purchasing green to become greener: Factors influence consumers’ green purchasing behavior

Hosein Vazifehdoust, Mohammad Taleghani, Fariba Esmaeilpour et al. · Management Science Letters · 2013 · 143 citations · Full text

The role of functional and symbolic brand associations on brand loyalty

Fariba Esmaeilpour · Journal of Fashion Marketing and Management · 2015 · 76 citations

Brand Strategy, Consumer Research, Consumer Attitude +23

The impact of country-of-origin image on brand loyalty: evidence from Iran

Fariba Esmaeilpour, Mohammad Ali Abdolvand · Asia Pacific Journal of Marketing and Logistics · 2016 · 27 citations

Digital Marketing, International Marketing, Consumer Research +22

Children’s Food Choice: Advertised Food Type, Health Knowledge and Entertainment

Fariba Esmaeilpour, Kambiz Heidarzadeh Hanzaee, Yazdan Mansourian et al. · Journal of Food Products Marketing · 2017 · 25 citations

Nutrition, Public Health Nutrition, Social Marketing +22

Effect of restaurant reward programs on customers’ loyalty: evidence from Iran

Kambiz Heidarzadeh Hanzaee, Fariba Esmaeilpour · Journal of Islamic marketing · 2017 · 19 citations

Reward Type, Customer Satisfaction, Behavioral Decision Making +24

Rows per page

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