Concepedia
Statistics
Publications
8
Citations
233
H-Index
Active since
2018
Affiliations
Al-Ahliyya Amman University(Current)
Antalya Bilim University
Mohammad Fahmi Al‐Zyoud is an author at Al-Ahliyya Amman University specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementAdvertisingSocial MediaCommunicationDigital MarketingInteractive MarketingArtsCulture
Publications per year
2018–2024
The impact of gamification on consumer loyalty, electronic word‐of mouth sharing and purchase behavior
Mohammad Fahmi Al‐Zyoud · Journal of Public Affairs · 2020 · 58 citations
Engineering, Purchase Behavior, Digital Marketing +20
Does social media marketing enhance impulse purchasing among female customers case study of Jordanian female shoppers
Mohammad Fahmi Al‐Zyoud · Journal of Business & Retail Management Research · 2018 · 36 citations · Full text
Does employees’ psychological capital buffer the negative effects of incivility?
Mohammad Fahmi Al‐Zyoud, İbrahim Sani Mert · EuroMed Journal of Business · 2019 · 36 citations
Workplace Psychology, Human Resource Management, Worker Well-being +17
Coal consumption-environmental sustainability nexus in developed and developing major coal-consuming economies
Abdulkareem Alhassan, İlhan Öztürk, Mohammad Fahmi Al‐Zyoud et al. · Heliyon · 2024 · 25 citations · Full text
Social media marketing, functional branding strategy and intentional branding
Mohammad Fahmi Al‐Zyoud · Problems and Perspectives in Management · 2018 · 23 citations · Full text
Digital Marketing, Brand Strategy, Social Media Marketing +16
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