Concepedia
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Publications
1
Citations
34
H-Index
Active since
2011
ChingChang Lee - is an author specializing in advertising, consumer behavior, and persuasion.
Publications per year
2011–2011
The Influence of Mobile Self-efficacy on Attitude towards Mobile Advertising
ChingChang Lee -, Ming-Chia Hsieh, HungChun Huang - · INTERNATIONAL JOURNAL ON Advances in Information Sciences and Service Sciences · 2011 · 34 citations
Business, Communication, Marketing +14
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