2
Publications
108
Citations
2
H-Index
2022
Active since
Affiliations
Paula Drumond is an author at Universidade Federal Fluminense specializing in consumer research, customer satisfaction, and digital marketing.
Top concepts
BusinessMarketingManagementBrand StrategyBusiness StrategyConsumer ResearchDigital MarketingMarketing StrategyMarketing AnalyticsMarketing Management
Publications per year
2022–2022
2
2
Strategy study to prioritize marketing criteria: an approach in the light of the DEMATEL method
Paula Drumond, Igor Pınheıro de Araújo Costa, Miguel Ângelo Lellis Moreira et al. · Procedia Computer Science · 2022 · 58 citations · Full text
Marketing Analytics, Customer Satisfaction, Digital Marketing +17
Natália Oliveira Barbosa de Paula, Igor Pınheıro de Araújo Costa, Paula Drumond et al. · Procedia Computer Science · 2022 · 50 citations · Full text
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