Concepedia

Franklin John Selvaraj

FJ

2

Publications

95

Citations

2

H-Index

2023

Active since

Affiliations

Uttaranchal University(Current)

Franklin John Selvaraj is an author at Uttaranchal University specializing in management, marketing, and technology.

Top concepts

MarketingManagementBusinessTechnologyAdvertisingEngineeringData ScienceCommunicationDeep LearningBrand Strategy

Publications per year

2023–2024

2

Publications

2

The Rising Importance of AI in Boosting the Efficiency of Online Advertising in Developing Countries

A. Shameem, K. K. Ramachandran, Amod Sharma et al. · 2023 · 70 citations

Artificial Intelligence, Marketing Analytics, Engineering +18

To Study The Role Of Marketing In Human Resource Management

Philip Joyce, Franklin John Selvaraj, Geetha Manoharan et al. · MIGRATION LETTERS · 2024 · 25 citations · Full text

Customer Satisfaction, Brand Strategy, Human Resource Management +18

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