Concepedia

U. Devi Prasad

UD

Statistics

Publications

3

Citations

94

H-Index

3

Active since

2012

Affiliations

GITAM University(Current)

Infosys (India)

Pandit Ravishankar Shukla University

U. Devi Prasad is an author at GITAM University specializing in business, mobile shopping apps, and customer churn prediction.

ORCID

Publications per year

2012–2020

3

Publications

3

Technology Readiness and Likelihood to Use Self-Checkout Services Using Smartphone in Retail Grocery Stores: Empirical Evidences from Hyderabad, India

Hory Sankar Mukerjee, G. K. Deshmukh, U. Devi Prasad · Business Perspectives and Research · 2018 · 45 citations

, , +15

Prediction of Churn Behaviour of Bank Customers Using Data Mining Tools

U. Devi Prasad, Madhavi Sripathi · Indian Journal of Marketing · 2012 · 34 citations

, , +17

Risk Management in Global CRM IT Projects

G. K. Deshmukh, Hory Sankar Mukerjee, U. Devi Prasad · Business Perspectives and Research · 2020 · 15 citations

, , +11

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