Concepedia

Heesook Hong

HH

Statistics

Publications

4

Citations

167

H-Index

4

Active since

2002

Affiliations

Jeju National University(Current)

Heesook Hong is an author at Jeju National University specializing in consumer decision making, consumer research, and brand strategy.

Top concepts

FashionBrandingMarketingManagementBrand StrategyConsumer BehaviorConsumer ResearchConsumer Decision MakingBusinessBrand Management

Publications per year

2002–2019

4

Publications

4

Fashion Leadership and Hedonic Shopping Motivations of Female Consumers

Hye‐Shin Kim, Heesook Hong · Clothing and Textiles Research Journal · 2011 · 84 citations

Consumer Motivation, Consumer Study, Consumer Research +17

The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products

Heesook Hong, Ji Hye Kang · Fashion and Textiles · 2019 · 52 citations · Full text

Socially Responsible Product, Purchase Behavior, Consumer Study +19

Benefit Segmentation of the Korean Female Apparel Market: Importance of Store Attributes

Heesook Hong, Ae-Ran Koh · Clothing and Textiles Research Journal · 2002 · 19 citations

Relative Importance, Consumer Research, Brand Strategy +19

Study on low temperature properties of palm oil methyl esters-petrodiesel blends.

Woosang Lim, T. L. Ooi, Heesook Hong · Journal of Oil Palm Research · 2009 · 12 citations

Food Chemistry, Chemical Engineering, Engineering +8

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