1
Publications
15
Citations
1
H-Index
2019
Active since
Affiliations
Hong Kong Polytechnic University(Current)
Chui Ming Heung is an author at Hong Kong Polytechnic University specializing in brand equity, consumer uncertainty, and brand development.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementConsumer Culture
Publications per year
2019–2019
1
1
Rows per page
1–1 of 1