Concepedia
Statistics
Publications
1
Citations
57
H-Index
Active since
1987
Robert de Wetter is an author specializing in brand identity, brand personality, and brand equity.
Publications per year
1987–1987
Experimental test of an emotion-based approach to fitting brand names to products.
Albert Mehrabian, Robert de Wetter · Journal of Applied Psychology · 1987 · 57 citations
Business, Marketing, Marketing Management +16
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