Concepedia

Victoria Popel

VP

1

Publications

87

Citations

1

H-Index

2012

Active since

Affiliations

HEC Montréal(Current)

Victoria Popel is an author at HEC Montréal specializing in customer satisfaction, consumer behavior, and customer service.

Top concepts

MarketingManagementCustomer ServiceConsumer BehaviorConsumer ResearchCustomer Satisfaction

Publications per year

2012–2012

1

Publications

1

Becoming a preferred customer one step at a time

Jean Nollet, Claudia Rebolledo, Victoria Popel · Industrial Marketing Management · 2012 · 87 citations

Preferred Customer One, Customer Satisfaction, Customer Experience +7

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