Concepedia
Statistics
Publications
2
Citations
80
H-Index
Active since
2014
Sarah Al-Shaaban is an author specializing in consumer behavior, business, and marketing management.
Publications per year
2014–2015
Colors in Marketing: A Study of Color Associations and Context (in) Dependence
Martin Amsteus, Sarah Al-Shaaban, Emmy Wallin et al. · The International Journal of Academic Research in Business and Social Sciences · 2015 · 55 citations
Business, Marketing, Marketing Management +12
Consumer Attitude and Purchase Intention towards Organic Food : A quantitative study of China
Mingyan Yang, Sarah Al-Shaaban, Tram Nguyen · KTH Publication Database DiVA (KTH Royal Institute of Technology) · 2014 · 25 citations · Full text
Business, Marketing, Marketing Management +13
1–2 of 2