Concepedia
Statistics
Publications
1
Citations
60
H-Index
Active since
2003
B. Michael is an author specializing in corporate social responsibility marketing, marketing management, and business.
Publications per year
2003–2003
Branding in European retailing: a corporate social responsibility perspective
Stéphane Girod, B. Michael · 2003 · 60 citations
Business, Marketing, Marketing Management +14
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