Concepedia

Nilanjan Ray

NR

3

Publications

37

Citations

3

H-Index

2011

Active since

Affiliations

Adamas University(Current)

Nilanjan Ray is an author at Adamas University specializing in marketing strategy, business, and service quality.

Top concepts

BusinessMarketingManagementService QualityConsumer BehaviorConsumer ResearchMarketing StrategyCustomer SatisfactionExperiential Marketing

Publications per year

2011–2023

3

Publications

3

Assessing the Effects of Experiential Quality on Behavioural Intention of Customers in Banking Services: The Moderating Role of Experiential Satisfaction

Sudin Bag, Nilanjan Ray, Bidisha Banerjee · FIIB Business Review · 2021 · 15 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +16

A Study on Application of Information Technology on Tourism Development

Nilanjan Ray, Arpita Banerjee, Saurabh Ghosh et al. · 2011 · 11 citations

Identifying Critical Factors for Sustainable Tourism and Local Community Development: Evidence from Select Destinations in Bangladesh

Dhanonjoy Kumar, Norhayah Zulkifli, Nilanjan Ray · Asean Journal on Hospitality and Tourism · 2023 · 11 citations · Full text

Rows per page

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