Fisseha Dejene Yadete

Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review

Fisseha Dejene Yadete, Shashi Kant · Journal of Social Sciences and Management Studies · 2023 · 19 citations · Full text

Business, Marketing, Neuroscience +17

Is Paradigm Shift From Traditional Marketing Mix to Digital Marketing Mix Effects the Organizational Profitability in Ethiopia? A Multivariate Analysis

Kenesa Kebede, Fisseha Dejene Yadete · Zenodo (CERN European Organization for Nuclear Research) · 2023 · 18 citations · Full text

Business, Marketing, Marketing Management +7

Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review

Fisseha Dejene Yadete, Shashi Kant · Zenodo (CERN European Organization for Nuclear Research) · 2023 · 15 citations · Full text

Business, Marketing, Neuroscience +17

Meta-Analysis of Marketing Innovation on Firm's Performance of Small & Medium Enterprises With the Moderating Effect of Government Support Program: In Case of Selected Sub-cities of Addis Ababa, Ethiopia

Fisseha Dejene Yadete, Chalchissa Amentie Kero · Zenodo (CERN European Organization for Nuclear Research) · 2023 · 11 citations · Full text

Management, Marketing, Marketing Management +12