Montague Kern

Publications

113

Citations

H-Index

1984

Active since

Affiliations

Rutgers Sexual and Reproductive Health and Rights(Current)

Rutgers, The State University of New Jersey

Montague Kern is an author at Rutgers Sexual and Reproductive Health and Rights specializing in political communication, social sciences, and political science.

Top concepts

PoliticsSocial SciencesPolitical CommunicationPolitical BehaviorAdvertisingArtsMarketingJournalismCommunicationPublic Opinion

Publications per year

1984–1997

Publications

The focus group method, political advertising, campaign news, and the construction of candidate images

Montague Kern, Marion R. Just · Political Communication · 1995 · 43 citations

Focus Group Method, Targeted Advertising, Political Process +25

Social Capital and Citizen Interpretation of Political Ads, News, and Web Site Information in the 1996 Presidential Election

Montague Kern · American Behavioral Scientist · 1997 · 22 citations

Targeted Advertising, Political Behavior, Communication +18

The Kennedy Crises: The Press, the Presidency, and Foreign Policy

Alexander L. George, Montague Kern, Patricia W. Levering et al. · Journal of American History · 1984 · 20 citations

Public Policy, Kennedy Crises, International Relations +11

Ad buys in presidential campaigns: The strategies of electoral appeal

Darrell M. West, Montague Kern, Dean Alger et al. · Political Communication · 1995 · 18 citations

Targeted Advertising, Public Opinion, Political Polarization +16

Women Candidates Going Public: The 30-Second Format

Montague Kern, Paige P. Edley · Argumentation and Advocacy · 1994 · 10 citations

Public World, Election Campaigns, Women's Empowerment +12

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