Concepedia

Adya Sharma

AS

Statistics

Publications

7

Citations

114

H-Index

7

Active since

2013

Affiliations

Symbiosis International University(Current)

Savitribai Phule Pune University

Adya Sharma is an author at Symbiosis International University specializing in marketing, parent-child influence, and child development.

Publications per year

2013–2024

7

Publications

7

Theoretical Modeling of Influence of Children on Family Purchase Decision Making

Adya Sharma, Vandana Sonwaney · Procedia - Social and Behavioral Sciences · 2014 · 43 citations · Full text

Social Sciences, Economics, Sociology +17

Spirituality and Social Media: Connecting the Dots

Sonica Rautela, Adya Sharma · International Journal of Interactive Mobile Technologies (iJIM) · 2019 · 15 citations · Full text

Social Sciences, Communication, Religion +10

Modeling and analysis of barriers to ethics in online assessment by TISM and fuzzy MICMAC analysis

Sonica Rautela, Nehajoan Panackal, Adya Sharma · Asian Journal of Business Ethics · 2022 · 15 citations · Full text

Education, Educational Assessment, Assessment Fairness +11

Exploring the role of family communication and brand awareness in understanding the influence of child on purchase decisions: scale development and validation

Adya Sharma, Vandana Sonwaney · International Journal of Business Excellence · 2015 · 11 citations

Business, Marketing, Marketing Management +16

Influence of Children on Family Purchase Decisions in Urban India: An Exploratory Study

Adya Sharma, Vandana Sonwaney · International Journal of Marketing and Business Communication · 2013 · 10 citations

Social Sciences, Economics, Marketing +14

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