Concepedia
Statistics
Publications
2
Citations
151
H-Index
Active since
1980
Kjell Gr°nhaug is an author specializing in marketing, perceived product quality, and overall product liking.
Publications per year
1980–1986
Subjective and Objective Measures of Product Knowledge Contrasted
Fred Selnes, Kjell Gr°nhaug · ACR North American Advances · 1986 · 129 citations
Management, Manufacturing Engineering, Marketing +11
Consumer Dissatisfaction and Complaining Behavior As Feedback: a Comparative Analysis of Public and Private Delivery Systems
Kjell Gr°nhaug, Johan Arndt · ACR North American Advances · 1980 · 22 citations
Business, Marketing, Marketing Management +16
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