Concepedia

Veithzal Rivai Zainal

VR

4

Publications

127

Citations

4

H-Index

2015

Active since

Affiliations

Mercu Buana University(Current)

Veithzal Rivai Zainal is an author at Mercu Buana University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementCultureEducationIslamic LawBrand EquityBrand StrategyBrand AwarenessService Quality

Publications per year

2015–2022

4

Publications

4

Islamic Marketing Management

Veithzal Rivai Zainal, Firdaus Djaelani, Salim Basalamah · 2019 · 51 citations

Management, Business, Islamic Finance +3

DETERMINATION OF PURCHASE DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND SERVICE QUALITY (REVIEW LITERATURE OF MARKETING MANAGEMENT)

Hapzi Ali, Veithzal Rivai Zainal, Ridho Rafqi Ilhamalimy · Dinasti International Journal of Digital Business Management · 2022 · 40 citations · Full text

Customer Satisfaction, Consumer Decision Making, Brand Equity +15

Islamic Education Management

Veithzal Rivai Zainal, Fauzi Bahar · 2015 · 26 citations

Teacher Education, Culture, Islamic Law +10

Pengaruh Motivasi Kerja Terhadap Kinerja Pegawai

Eka Lia Sinuraya, Veithzal Rivai Zainal, Lenny Christina Nawangsari · COMSERVA Jurnal Penelitian dan Pengabdian Masyarakat · 2022 · 10 citations · Full text

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