Concepedia

Guillaume Bodet

GB

21

Publications

1.2K

Citations

17

H-Index

2006

Active since

Affiliations

Loughborough University(Current)

English Institute of Sport

Université Claude Bernard Lyon 1

Université de Bourgogne

Complexité, Innovation et Activités Motrices et Sportives

Guillaume Bodet is an author at Loughborough University specializing in marketing, management, and brand management.

Top concepts

MarketingManagementBrand StrategyBrand ManagementSports MarketingBusinessBrand DevelopmentFan LoyaltyBrand AwarenessConsumer Research

Publications per year

2006–2021

21

Publications

21

Customer satisfaction and loyalty in service: Two concepts, four constructs, several relationships

Guillaume Bodet · Journal of Retailing and Consumer Services · 2008 · 290 citations

Customer Satisfaction, Service Quality, Service Research +8

Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification

Guillaume Bodet, Iouri Bernache‐Assollant · Psychology and Marketing · 2011 · 161 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +22

Investigating Customer Satisfaction in a Health Club Context by an Application of the Tetraclasse Model

Guillaume Bodet · European Sport Management Quarterly · 2006 · 104 citations

Building global football brand equity

Guillaume Bodet, Nicolas Chanavat · Asia Pacific Journal of Marketing and Logistics · 2010 · 77 citations

Global Brand Status, Brand Strategy, Brand Loyalty +19

Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale

Patrick Bouchet, Guillaume Bodet, Iouri Bernache‐Assollant et al. · Sport Management Review · 2010 · 76 citations

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