Concepedia

Sang-Yeal Han

SH

Statistics

Publications

5

Citations

411

H-Index

5

Active since

2005

Affiliations

Science and Technology Policy Institute(Current)

Korea Advanced Institute of Science and Technology

Sang-Yeal Han is an author at Science and Technology Policy Institute specializing in management, user experience, and marketing.

Top concepts

MarketingManagementUser ExperienceConsumer ResearchDesignMotivationTechnologyConsumer EngagementCustomer SatisfactionInteractive Marketing

Publications per year

2005–2024

5

Publications

5

Understanding adoption of intelligent personal assistants

Sang-Yeal Han, Heetae Yang · Industrial Management & Data Systems · 2018 · 266 citations

Customer Satisfaction, Engineering, Intelligent Personal Assistants +27

Understanding virtual reality continuance: an extended perspective of perceived value

Heetae Yang, Sang-Yeal Han · Online Information Review · 2020 · 62 citations

Customer Satisfaction, Behavioral Decision Making, Value Theory +21

Understanding makerspace continuance: A self-determination perspective

Sang-Yeal Han, Jaeheung Yoo, Hangjung Zo et al. · Telematics and Informatics · 2017 · 58 citations

Makerspace Continuance, Motivation, User Experience +6

Ubitem: A Framework for Interactive Marketing in Location-Based Gaming Environment

Sang-Yeal Han, Moon-Kyo Cho, Munkee Choi · 2005 · 13 citations

Online Gaming, Digital Marketing, Targeted Advertising +18

Understanding user perceptions toward marketing in the metaverse

Heetae Yang, Yeram Cho, Sang-Yeal Han · Kybernetes · 2024 · 12 citations

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