Anu Jarernvongrayab

Statistics

Publications

Citations

156

H-Index

Active since

2014

Affiliations

Prince of Songkla University(Current)

Anu Jarernvongrayab is an author at Prince of Songkla University specializing in technology adoption, theory of planned behavior, and technology acceptance.

Publications per year

2014–2014

Publications

Effects of Attitude toward Using, Perceived Usefulness, Perceived Ease of Use and Perceived Compatibility on Intention to Use E-Marketing

Kanokwan Kanchanatanee, Nuttida Suwanno, Anu Jarernvongrayab · Journal of Management Research · 2014 · 142 citations · Full text

Business, Marketing, Marketing Management +16

Factors Affecting the Intention to use E-marketing of Small and Medium Sized Businesses in the Three Southern Border Provinces of Thailand

Kanokwan Kanchanatanee, Nuttida Suwanno, Anu Jarernvongrayab · 2014 · 14 citations

Management, Marketing, Marketing Management +15

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