Concepedia

Yogi Makbul

YM

Statistics

Publications

2

Citations

28

H-Index

2

Active since

2019

Affiliations

Bandung Institute of Technology(Current)

Yogi Makbul is an author at Bandung Institute of Technology specializing in marketing strategy, business strategy, and strategic management.

Top concepts

BusinessMarketingManagementBusiness StrategyConsumer ResearchDigital MarketingMarketing StrategyStrategic ManagementCustomer SatisfactionRelationship Marketing

Publications per year

2019–2023

2

Publications

2

Investigating the role of e-commerce application and digital marketing implementation on the financial and sustainability performance: An empirical study on Indonesian SMEs ,

Anak Agung Gde Bagus Udayana, Andi Siti Fatmawaty, Yogi Makbul et al. · International Journal of Data and Network Science · 2023 · 18 citations · Full text

Customer Satisfaction, Digital Business, Digital Marketing +17

Infrastructure Development and Food Security in Indonesia: The Impact of the Trans-Java Toll Road on Rice Paddy Farmers’ Desire to Sell Farmland

Yogi Makbul, Uly Faoziyah, Sudrajati Ratnaningtyas et al. · Journal of Regional and City Planning · 2019 · 10 citations · Full text

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