Zoya Wajid Satti

Exploring market overreaction, investors’ sentiments and investment decisions in an emerging stock market

Shagufta Parveen, Zoya Wajid Satti, Qazi Abdul Subhan et al. · Borsa Istanbul Review · 2020 · 129 citations · Full text

Investment Decisions, Behavioral Decision Making, Cognitive Biases +20

Examining investors' sentiments, behavioral biases and investment decisions during COVID-19 in the emerging stock market: a case of Pakistan stock market

Shagufta Parveen, Zoya Wajid Satti, Qazi Abdul Subhan et al. · Journal of economic and administrative sciences. · 2021 · 56 citations

Retail Investment, Behavioral Heuristics, Financial Economics +14

Exploring mediating role of service quality in the association between sensory marketing and customer satisfaction

Zoya Wajid Satti, Samreen Fahim Babar, Hafiz Mushtaq Ahmad · Total Quality Management & Business Excellence · 2019 · 53 citations

Customer Experience, Customer Satisfaction, Digital Marketing +16

Innovations for potential entrepreneurs in service quality and customer loyalty in the hospitality industry

Zoya Wajid Satti, Samreen Fahim Babar, Shagufta Parveen et al. · Asia Pacific Journal of Innovation and Entrepreneurship · 2020 · 31 citations · Full text

Customer Satisfaction, Service Innovation, Service Quality +13

Impact of Online Store Atmosphere, Customized Information and Customer Satisfaction on Online Repurchase Intention

Kashif Abrar, Sobia Zaman, Zoya Wajid Satti · 2017 · 22 citations

Customer Experience, Customer Satisfaction, E-commerce +16