Concepedia

Heng Zhang

HZ

Statistics

Publications

11

Citations

330

H-Index

10

Active since

2017

Affiliations

University of Southern California(Current)

Chinese University of Hong Kong

Cornell University

Arizona State University

Wuhan University of Technology

Heng Zhang is an author at University of Southern California specializing in business, economics, and engineering.

Publications per year

2017–2024

11

Publications

11

The Impact of Social Nudges on User-Generated Content for Social Network Platforms

Zhiyu Zeng, Hengchen Dai, Dennis Zhang et al. · Management Science · 2022 · 69 citations

Social Sciences, Communication, Marketing +16

Position Ranking and Auctions for Online Marketplaces

Leon Yang Chu, Hamid Nazerzadeh, Heng Zhang · Management Science · 2020 · 51 citations

Business, Economics, Operations Management +17

Technical Note—Multiproduct Pricing Under the Generalized Extreme Value Models with Homogeneous Price Sensitivity Parameters

Heng Zhang, Paat Rusmevichientong, Hüseyin Topaloğlu · Operations Research · 2018 · 44 citations

Social Sciences, Business Economics, Economics +17

Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments

Zikun Ye, Dennis Zhang, Heng Zhang et al. · Management Science · 2022 · 34 citations

Business, Data Science, Marketing +16

Assortment Optimization Under the Paired Combinatorial Logit Model

Heng Zhang, Paat Rusmevichientong, Hüseyin Topaloğlu · Operations Research · 2020 · 31 citations

Business, Decision Sciences, Economics +12

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