Ajeng Sri Hartati

Publications

Citations

H-Index

2017

Active since

Affiliations

Indonesia University of Education(Current)

Ajeng Sri Hartati is an author at Indonesia University of Education specializing in marketing strategy, purchase intention, and consumer decision making.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchMarketing StrategyPurchase IntentionConsumer PerceptionConsumer PreferencesConsumer Decision Making

Publications per year

2017–2017

Publications

GAYA HIDUP KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN

Ajeng Sri Hartati, Ratih Hurriyati, Bambang Widjajanta · Journal of Business Management Education (JBME) · 2017 · 15 citations · Full text

Consumer Preferences, Consumer Decision Making, Simple Linear Regression +14

Rows per page

1–1 of 1