Concepedia

Neha Mehta

NM

7

Publications

116

Citations

7

H-Index

2012

Active since

Affiliations

IMS Unison University(Current)

Nirma University

Neha Mehta is an author at IMS Unison University specializing in marketing, business, and management.

ORCID

Top concepts

Publications per year

2012–2023

7

Publications

7

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Neha Mehta, Pawan K. Chugan · Universal Journal of Management · 2013 · 24 citations · Full text

Over-the-Top (OTT) Streaming Services: Studying Users’ Behaviour Through the UTAUT Model

Sweety Shah, Neha Mehta · Management and Labour Studies · 2022 · 22 citations

, , +27

Exploring the factors that drive millet consumption: Insights from regular and occasional consumers

Priya Shah, Neha Mehta, Sweety Shah · Journal of Retailing and Consumer Services · 2023 · 22 citations

, , +12

Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

Neha Mehta, Pawan K. Chugan · 2012 · 13 citations

, , +21

Payment Banks: Digital Revolution in Indian Banking System

Neha Mehta, Sweety Shah · International Journal of Management and Humanities · 2020 · 12 citations · Full text

, , +14

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