Yang Chen

The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels

Yang Chen, Aleksy Кwilinski, Olena Chygryn et al. · Sustainability · 2021 · 107 citations · Full text

Digital Business, Green Marketing, Digital Marketing +25

Digitalization Effect on Business Performance: Role of Business Model Innovation

Zhaozhi Wang, Shoufu Lin, Yang Chen et al. · Sustainability · 2023 · 101 citations · Full text

Digital Business, Innovation Adoption, Business Intelligence +20

CHINA’S DIGITAL ECONOMY DEVELOPMENT: INCENTIVES AND CHALLENGES

Yang Chen, Shaorui Xu, Oleksii Lyulyov et al. · Technological and Economic Development of Economy · 2022 · 89 citations · Full text

Digital Capital, Economics, Digital Business +14

Technological Innovation Efficiency in China: Dynamic Evaluation and Driving Factors

Qian Wang, Yang Chen, Heshan Guan et al. · Sustainability · 2022 · 66 citations · Full text

Resource Productivity, Resource Efficiency, Engineering +18

Promoting Green Brand of University in Social Media: Text Mining and Sentiment Analysis

Yana Us, Tetyana Pimonenko, Oleksii Lyulyov et al. · Virtual Economics · 2022 · 66 citations · Full text

Engineering, Social Medium Monitoring, Digital Marketing +19