Concepedia

Author

Petra Králová

University of Chemistry and Technology, PragueORCID

Also Known As

KRÁLOVÁ, Petra, Petra Kralova, Petra Králová

25

Publications

122

Citations

3

H-Index

10

Concepts

All Affiliations

University of Chemistry and Technology, Prague
PK

About

Petra Králová is an author at University of Chemistry and Technology, Prague specializing in digital marketing, consumer research, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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111

2

Management

1

1

111

3

Business Analytics

1

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111

4

Economics

1

1

111

5

Marketing

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111

Petra Králová

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1

Publications

111

Citations

1

H-Index

YearCitations

Digital Consumer Behaviour and eCommerce Trends during the COVID-19 Crisis

Petra Jílková, Petra Králová

International Advances in Economic Research

2021

111

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