Dai-Yun Wu

So scary, yet so fun: The role of self-efficacy in enjoyment of a virtual reality horror game

Jih‐Hsuan Tammy Lin, Dai-Yun Wu, Chen-Chao Tao · New Media & Society · 2017 · 62 citations

Engineering, Online Gaming, Fear Appeals +21

Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising

Dai-Yun Wu, Jih‐Hsuan Tammy Lin, Nicholas David Bowman · Computers in Human Behavior · 2022 · 53 citations

Communication, Virtual Human, Virtual Reality +16

Exercising With a Six Pack in Virtual Reality: Examining the Proteus Effect of Avatar Body Shape and Sex on Self-Efficacy for Core-Muscle Exercise, Self-Concept of Body Shape, and Actual Physical Activity

Jih‐Hsuan Tammy Lin, Dai-Yun Wu, Ji-Wei Yang · Frontiers in Psychology · 2021 · 37 citations · Full text

Physical Activity, Neuromuscular Coordination, Adapted Physical Activity +26

Exercising With Embodied Young Avatars: How Young vs. Older Avatars in Virtual Reality Affect Perceived Exertion and Physical Activity Among Male and Female Elderly Individuals

Jih‐Hsuan Tammy Lin, Dai-Yun Wu · Frontiers in Psychology · 2021 · 34 citations · Full text

Physical Activity, Avatar Animation, Aging +29

Ways of Seeing Matter: The Impact of a Naturally Mapped Perceptual System on the Persuasive Effects of Immersive Virtual Reality Advertising

Dai-Yun Wu, Jih‐Hsuan Tammy Lin · Communication Research Reports · 2018 · 24 citations