Jennifer Drugdova is an author at Birzeit University specializing in brand awareness, circular economy, and consumer decision making.
Top concepts
DesignFashionBusinessMarketingManagementEngineeringBrand AwarenessGreen MarketingCircular EconomyConsumer Culture
Publications per year
2021–2021
1
1
Consumer Attitudes Towards New Circular Models in the Fashion Industry
Zdenka Musová, Hussam Musa, Jennifer Drugdova et al. · Journal of Competitiveness · 2021 · 82 citations · Full text
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