Concepedia

Author

Yewande O. Addie

University of FloridaORCID

Also Known As

Y.O. Addie, Yewande Addie, Yewande O Addie, Yewande O. Addie

16

Publications

27

Citations

3

H-Index

0

Concepts

All Affiliations

University of Florida
YO

About

Yewande O. Addie is an author at University of Florida.

Yewande O. Addie

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1

Publications

11

Citations

1

H-Index

YearCitations

For Us, by Them?: A Study on Black Consumer Identity Congruence & Brand Preference

Yewande O. Addie, Brett Ball, Kelsy-Ann Adams

Howard Journal of Communications

2019

11

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