Ileana Zeler

Analysing effective social media communication in higher education institutions

Paul Capriotti, Ileana Zeler · Humanities and Social Sciences Communications · 2023 · 28 citations · Full text

Social Sciences, Communication, Higher Education +6

Comparing Facebook as an interactive communication tool for companies in LatAm and worldwide

Paul Capriotti, Ileana Zeler · Communication & Society · 2020 · 16 citations · Full text

Social Sciences, Communication, Organization Studies +11

Female leadership in communication management in Spain: making a difference in a sexist culture

Ileana Zeler, Cristina Fuentes-Lara, Ángeles Moreno · Corporate Communications An International Journal · 2022 · 16 citations · Full text

Social Sciences, Communication, Leadership +17

Assessing dialogic features of corporate pages on Facebook in Latin American companies

Paul Capriotti, Ileana Zeler, Andréa Oliveira · Corporate Communications An International Journal · 2021 · 15 citations · Full text

Social Sciences, Communication, Communication Research Methods +15

Does universities' posting strategy influence their social media engagement? An analysis of the top‐ranked higher education institutions in different countries

Paul Capriotti, Rodolfo Martínez Gras, Ileana Zeler · Higher Education Quarterly · 2023 · 15 citations · Full text

Social Sciences, Communication, Higher Education +13