Concepedia

Shikha Karamchandani

SK

1

Publications

18

Citations

1

H-Index

2021

Active since

Affiliations

Sardar Patel University(Current)

Shikha Karamchandani is an author at Sardar Patel University specializing in brand management, brand awareness, and advertising effectiveness.

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Publications per year

2021–2021

1

Publications

1

Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study

Shikha Karamchandani, Anushree Karani, Mitesh Jayswal · Vision The Journal of Business Perspective · 2021 · 18 citations · Full text

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