Concepedia

McKenna Clifford

MC

Statistics

Publications

1

Citations

26

H-Index

1

Active since

2020

Affiliations

Michigan State University(Current)

McKenna Clifford is an author at Michigan State University specializing in content analysis, communication, and social computing.

Top concepts

ArtsTourismMarketingJournalismManagementSocial MediaCommunicationContent AnalysisSocial ComputingDestination Marketing

Publications per year

2020–2020

1

Publications

1

Social media sentimentas an additional performance measure? Examples from iconic theme park destinations

Nicole Olynk Widmar, Courtney Bir, McKenna Clifford et al. · Journal of Retailing and Consumer Services · 2020 · 26 citations

Computational Social Science, Social Media, Destination Marketing +13

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