Concepedia

Isaac Owusu Asante

IO

Statistics

Publications

8

Citations

155

H-Index

8

Active since

2022

Affiliations

Southwest Jiaotong University(Current)

Sichuan Agricultural University

Yibin University

Chengdu University

Isaac Owusu Asante is an author at Southwest Jiaotong University specializing in marketing, marketing management, and online consumer behavior.

Publications per year

2022–2023

8

Publications

8

Big Data-Driven Public Policy Decisions: Transformation Toward Smart Governance

Md Altab Hossin, Jie Du, Lei Mu et al. · SAGE Open · 2023 · 46 citations · Full text

Public Affairs, Public Governance, Public Policy +17

Exploring the motivating factors for using live‐streaming and their influence on consumers' hedonic well‐being: The mediating effect of psychological engagement

Isaac Owusu Asante, Yushi Jiang, Miao Miao · Psychology and Marketing · 2023 · 35 citations · Full text

Business, Marketing, Marketing Management +13

The Organic Marketing Nexus: The Effect of Unpaid Marketing Practices on Consumer Engagement

Isaac Owusu Asante, Yushi Jiang, Xiao Luo et al. · Sustainability · 2022 · 18 citations · Full text

Business, Marketing, Marketing Management +13

Household income improvement among Ghanaian livestock farmers: Does climate change adaptation strategies matter?

Martinson Ankrah Twumasi, Isaac Owusu Asante, Gloria Essilfie et al. · Environmental Development · 2022 · 14 citations

Agriculture, Agricultural Economics, Sustainable Agriculture +16

Climate change and COP26: role of information technologies in disaster management and resilience

Md Altab Hossin, Lie Chen, Isaac Owusu Asante et al. · Environment Development and Sustainability · 2023 · 12 citations

Nursing, Information Systems, Information Technology +16

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