Concepedia
Statistics
Publications
2
Citations
108
H-Index
Active since
2007
Affiliations
Toray (Thailand)(Current)
Srinakharinwirot University
University of the Sunshine Coast
Rangsit University
Lackana Leelayouthayothin is an author at Toray (Thailand) specializing in marketing strategy, business, and consumer behavior.
Publications per year
2007–2008
Building corporate image through societal marketing programs
Apisit Chattananon, Meredith Lawley, Jirasek Trimetsoontorn et al. · Society and Business Review · 2007 · 62 citations
Business, Marketing, Marketing Management +5
Impacts of a Thai cause‐related marketing program on corporate image
Apisit Chattananon, Meredith Lawley, Numchai Supparerkchaisakul et al. · International Journal of Emerging Markets · 2008 · 46 citations
Business, Marketing, Marketing Management +12
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