Concepedia

Yuheng Zuo

YZ

1

Publications

32

Citations

1

H-Index

2018

Active since

Affiliations

Wuhan Business University(Current)

Yuheng Zuo is an author at Wuhan Business University specializing in trust, communication, and interactive marketing.

Top concepts

TrustBusinessMarketingManagementCommunicationOnline ReviewsSocial InfluenceConsumer ResearchCustomer SatisfactionInteractive Marketing

Publications per year

2018–2018

1

Publications

1

An individual-group-merchant relation model for identifying fake online reviews: an empirical study on a Chinese e-commerce platform

Chuanming Yu, Yuheng Zuo, Bolin Feng et al. · Information Technology and Management · 2018 · 32 citations

Trust Metric, Customer Satisfaction, Online Customer Behavior +15

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