Concepedia

Terence J. Lau

TJ

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Publications

2

Citations

30

H-Index

2

Active since

2006

Affiliations

University of Dayton(Current)

Terence J. Lau is an author at University of Dayton specializing in marketing strategy, marketing communication, and interactive marketing.

Top concepts

Publications per year

2006–2012

2

Publications

2

Attitudes Toward and Behavioral Intentions to Adopt Mobile Marketing: Comparisons of Gen Y in the United States, France And China

Rebecca Wells, Catherine Kleshinski, Terence J. Lau · 2012 · 18 citations

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Observations on the Folly of Using Student Evaluations of College Teaching for Faculty Evaluation, Pay, and Retention Decisions and Its Implications for Academic Freedom

Terence J. Lau, William A. Wines · William & Mary journal of women and the law · 2006 · 12 citations

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