Ourania Gkouna

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Publications

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Active since

2022

Affiliations

International Hellenic University(Current)

Ourania Gkouna is an author at International Hellenic University specializing in consumer behavior analysis, consumer involvement, and brand management.

ORCID

Publications per year

2022–2022

Publications

Innovative Sustainable Tourism Development and Entrepreneurship through Sports Events

Georgios Tsekouropoulos, Ourania Gkouna, Dimitrios Theocharis et al. · Sustainability · 2022 · 45 citations · Full text

Management, Entrepreneurship, Tourism Management +17

The impact of family business brand trust and crisis management practices on customer purchase intention during Covid-19

Ourania Gkouna, Georgios Tsekouropoulos, Dimitrios Theocharis et al. · Journal of Family Business Management · 2022 · 15 citations

Business, Marketing, Marketing Management +16

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