Concepedia

Anne-Marie Sassenberg

AS

7

Publications

126

Citations

7

H-Index

2018

Active since

Affiliations

University of Southern Queensland(Current)

Anne-Marie Sassenberg is an author at University of Southern Queensland specializing in management, marketing, and persuasion.

Top concepts

ManagementMarketingPersuasionCommunicationConsumer BehaviorConsumer ResearchDigital MarketingConsumer Decision MakingBehavioral Decision MakingLaw

Publications per year

2018–2024

7

Publications

7

Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce

Nirmal Acharya, Anne-Marie Sassenberg, Jeffrey Soar · foresight · 2022 · 35 citations · Full text

Artificial Intelligence, Ai-driven Recommender Systems, Engineering +28

Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration

Guido Grunwald, Jürgen Schwill, Anne-Marie Sassenberg · Journal of Entrepreneurship and Public Policy · 2021 · 24 citations

Project Management, Sustainability Governance, Sustainable Development +22

Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness

Nirmal Acharya, Anne-Marie Sassenberg, Jeffrey Soar · Journal of theoretical and applied electronic commerce research · 2022 · 24 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +21

The Impact of Digital Communications on Consumer Perceptions of Sport Celebrity Transgressions

Anne-Marie Sassenberg, Jane Summers, Melissa Johnson-Morgan et al. · Journal of Global Sport Management · 2018 · 12 citations

Sport Fans, Consumer Perceptions, Sports Consumption +19

Effects of atmosphere on emotions and consumer behaviour at wineries

Anne-Marie Sassenberg, Cindy Sassenberg, Claudia Sassenberg et al. · International Journal of Wine Business Research · 2022 · 11 citations

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