1
Publications
16
Citations
1
H-Index
2021
Active since
Affiliations
Manar Mousa AlMallah is an author at Princess Sumaya University for Technology specializing in interactive marketing, consumer engagement, and corporate innovation.
Top concepts
BusinessMarketingInnovationManagementAdvertisingMedia MarketingVenture CapitalEntrepreneurshipBusiness StrategyConsumer Behavior
Publications per year
2021–2021
1
1