Concepedia

Han Yi

HY

1

Publications

1K

Citations

1

H-Index

2003

Active since

Affiliations

Victoria University of Wellington(Current)

Han Yi is an author at Victoria University of Wellington specializing in trust, business, and management.

Top concepts

TrustBusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive Marketing

Publications per year

2003–2003

1

Publications

1

Trust and e-commerce: a study of consumer perceptions

Brian Corbitt, Theerasak Thanasankit, Han Yi · Electronic Commerce Research and Applications · 2003 · 1K citations

Trust Metric, Customer Satisfaction, Online Customer Behavior +9

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