1
Publications
13
Citations
1
H-Index
2012
Active since
Affiliations
Chih Chuang Wu is an author at Muhammadiyah University of Yogyakarta specializing in consumer engagement, brand equity, and interactive marketing.
Top concepts
BusinessMarketingManagementAdvertisingBrand EquitySocial MediaCommunicationBrand AwarenessConsumer BehaviorConsumer Research
Publications per year
2012–2012
1
1
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