Paul Mark Wadleigh

The Portrayal of Older Adults in Advertising

Yan Bing Zhang, Jake Harwood, Angie Williams et al. · Journal of Language and Social Psychology · 2006 · 112 citations · Full text

Business, Communication, Marketing +17

Selling the ‘Elixir of Life’: Images of the elderly in an Olivio advertising campaign

Angie Williams, Virpi Ylänne, Paul Mark Wadleigh · Journal of Aging Studies · 2006 · 60 citations

Social Sciences, Communication, Marketing +15

Ageing well? Older people’s health and well-being as portrayed in UK magazine advertisements

Virpi Ylänne, Angie Williams, Paul Mark Wadleigh · International Journal of Ageing and Later Life · 2010 · 53 citations · Full text

Education, Communication, Advertising +15

Images of Older People in UK Magazine Advertising: Toward a Typology

Angie Williams, Paul Mark Wadleigh, Virpi Ylänne · The International Journal of Aging and Human Development · 2010 · 45 citations

Social Sciences, Communication, Social Psychology +17

Portrayals of older adults in UK magazine advertisements: Relevance of target audience

Angie Williams, Virpi Ylänne, Paul Mark Wadleigh et al. · Communications · 2010 · 33 citations

Social Sciences, Communication, Marketing +17