Concepedia

R. Schmalensee

RS

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Publications

1

Citations

174

H-Index

1

Active since

1973

R. Schmalensee is an author specializing in management, marketing, and advertising.

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Publications per year

1973–1973

1

Publications

1

The Economics of Advertising.

Stephen Glaister, R. Schmalensee · Economica · 1973 · 174 citations

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