Concepedia

Xueying Wang

XW

Statistics

Publications

3

Citations

73

H-Index

3

Active since

2023

Affiliations

Northeastern University(Current)

Xueying Wang is an author at Northeastern University specializing in marketing, marketing management, and live streaming marketing.

ORCID

Publications per year

2023–2025

3

Publications

3

Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce

Yuexian Zhang, Xueying Wang, Xin Zhao · Electronic Commerce Research · 2023 · 45 citations

, , +17

Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention

Xueying Wang, Yuexian Zhang · Journal of Retailing and Consumer Services · 2024 · 18 citations

, , +14

Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention

Xueying Wang, Yuexian Zhang · Journal of Retailing and Consumer Services · 2025 · 10 citations

, , +14

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