Samiha Susmit

Statistics

Publications

Citations

224

H-Index

Active since

2021

Affiliations

National University of Malaysia(Current)

Northern University Bangladesh

Chang Jung Christian University

University of Technology Malaysia

Samiha Susmit is an author at National University of Malaysia specializing in technology adoption, technology adoption intention, and technology acceptance.

Publications per year

2021–2022

Publications

Factors Affecting Augmented Reality Adoption in the Retail Industry

Syed Shah Alam, Samiha Susmit, Chieh‐Yu Lin et al. · Journal of Open Innovation Technology Market and Complexity · 2021 · 100 citations · Full text

Business, Information Systems, Retail Management +14

Augmented reality adoption intention among travel and tour operators in Malaysia: mediation effect of value alignment

Syed Shah Alam, Mohammad Masukujjaman, Samiha Susmit et al. · Journal of Tourism Futures · 2022 · 49 citations · Full text

Management, Marketing, Tourism Management +12

Customer Satisfaction with Digital Wallet Services: An Analysis of Security Factors

Dewan Ahmed Muhtasim, Siok Yee Tan, Md. Hassan et al. · International Journal of Advanced Computer Science and Applications · 2022 · 40 citations · Full text

Business, Information Systems, Management Information Systems +17

Intention to Adopt AI-Powered Online Service Among Tourism and Hospitality Companies

Yi‐Hui Ho, Syed Shah Alam, Mohammad Masukujjaman et al. · International Journal of Technology and Human Interaction · 2022 · 35 citations · Full text

Management, Hospitality Management, Tourism Management +14

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