Yang Ruan

Determining influences of information irrelevance, information overload and communication overload on WeChat discontinuance intention: The moderating role of exhaustion

Hua Pang, Yang Ruan · Journal of Retailing and Consumer Services · 2023 · 87 citations

Social Media, Wechat Discontinuance Intention, Interpersonal Communication +13

Can information and communication overload influence smartphone app users' social network exhaustion, privacy invasion and discontinuance intention? A cognition-affect-conation approach

Hua Pang, Yang Ruan · Journal of Retailing and Consumer Services · 2023 · 63 citations

Cognition-affect-conation Approach, Social Media, Interpersonal Communication +14

Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites: The pivotal function of online flow state

Hua Pang, Yang Ruan, Kaige Zhang · Journal of Retailing and Consumer Services · 2024 · 58 citations

Engineering, Online Flow State, Communication +16

Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits

Hua Pang, Yang Ruan · Journal of Retailing and Consumer Services · 2024 · 50 citations

Customer Satisfaction, Consumer Research, Social Influence +17

Unpacking Detrimental Effects of Network Externalities on Privacy Invasion, Communication Overload and Mobile App Discontinued Intentions: A Cognition-Affect-Conation Perspective

Hua Pang, Yang Ruan, Yiwei Wang · Behavioral Sciences · 2023 · 15 citations · Full text